Online bra startup Harper Wilde raised $2 million in the seed round

Harper Wilde has raised $2 million in funding and is led by venture capital firm CRV, which tells TechCrunch that it is happy not only to build its own workforce, but to further develop its mission of providing comfort and empowerment bras to women across the country.

Graduate school friends Jenna Kerner and Jane Fisher jointly launched Harper Wilde in 2017 to address the fact that buying bras is very bad. From local malls to expensive online retailers, Kner and Fisher are uncomfortable and overly sexy bras about their frustration and disillusionment.

“We make all these friends, colleagues and family members incredible women who are undergoing surgery, attending board meetings, or fighting in court cases, and wearing these terrible bras under them,” Kerner passed The phone told TechCrunch. “We really [hope] help empower these women.”

Kerner and Fisher surveyed more than a hundred women to find what they wanted in the bra and created Harper Wilde to try and offer it.

“We just listened over and over again, this is really not about bras,” Kenna said. “There are thousands of bras there. It’s about sorting all of them, how expensive they are and how condescending the in-store experience is.”

Unlike other popular online lingerie stores, Harper Wilde does not offer dozens of styles or is wrapped in lace or a small bow. Instead, it focuses on providing carefree bras in a variety of sizes and nude colors, designed for everyday hard work and women’s success, with $35 per bra (breast prices ranging from $9.99 for retailers) In Victoria’s secret, the fruit of the loom has been as high as $69.50. )

To give customers access to these choices in an accessible manner and avoid an overwhelming locker room experience, Harper Wilde took a card from Warby Parker’s script and offered a free trial of three bra options for free. Return.

Since its launch a year ago, Harper Wilde has grown at a monthly rate of 20%, and the founders say they are not only excited about Harper Wilde’s collection and employee growth, but also by giving back to the female community. It’s LiftUpTheLadies initiative.

The company works with The Girl Project to help promote education in more than 120 countries and is committed to ensuring a sustainable supply chain for products manufactured by women overseas.

“When you tell women that you want to take the BS out of the bra shopping, this is one thing, but when you say that we represent women empowering it is a completely different level, which is why we do it,” Kerner said. . “People’s eyes are bright, they [say] a time is important to it. They are happy to see a bra company not only representative love.”

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