This high street bra is available every 20 minutes.


If you want to invest in a comfortable bra that is both stylish and comfortable, then it might be worth checking out the Odette Wired Bralette of the high street brand Boux Avenue.

The brand has just revealed that it now sells one every 20 minutes, while the sales of comfortable bralette have increased by 100% in the past three months.

The longline lining bra is designed with floral lace and scalloped edges and is available in a variety of sizes up to 38G.

The Odette was designed with comfort in mind, with the usual front and side bones in a wired bra, but with a mesh back, which Boux Avenue says can provide support and “hug”.

At the same time, the leotard-style band detail is expected to bring a “sexy but natural” look.

Available in four colors – black, blush, heather and strawberry – the £36 bra can be paired with Odette Shorts briefs for £16.

Odette received a warm evaluation from Bouw Avenue shoppers, with a score of 4.7 (out of 5), and countless comments praised it, especially from customers with larger busts.

“As a 30FF, sexy lace scorpion is usually not suitable for me, so I have never chosen it,” one wrote. “However, this one is very supportive and fits like a dream. It’s nice to end up with a more sexy choice for a bigger bust!”

Debbie Duckett, director of purchasing at Boux Avenue, said in a version of the brand’s “most successful bra”: “This is not only a sexy style, but also very comfortable, suitable for everyday wear and more special occasions.”

We don’t know about you, but we really want to invest!

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