La petite histoire des “bullet bras”, les soutiens-gorge emblématiques des années 50

Finding the perfect strapless bra can seem like a never-ending and never-fruitful task. For every good style, there are probably five or more that fall short in one way or another; whether it’s that the underwire digs in, or that it starts to slip down after ten minutes, or that it’s just plain unflattering.

If you’re yet to land yourself the perfect strapless bra then help is at hand, because the Telegraph fashion team have tried and tested a selection of bras to help you make a beeline for the perfect one for you…

Le corset pointu de Madonna créé par Jean Paul Gaultier, ça vous évoque quelque chose ? En mode, c’est ce que l’on appelle communément un “bullet bra”. Le truc, c’est que ce n’est pas notre cher Jean Paul Gaultier qui est à l’origine de ce design. Petit retour en arrière dans les années 1950, quand il était tout à fait de bon goût de se balader avec des seins pointus.

À l’époque, ces soutiens-gorge très pointus ont défrayé la chronique. En effet, une nouvelle technique de couture circulaire (dite du “whirlpool circle stitch”) donnait aux poitrines de celles qui les portaient un aspect “missile” particulièrement visible à travers les pulls moulants de l’époque. Ce style fut par la suite baptisé “pointy look”.

Ces soutiens-gorges conférant une poitrine voluptueuse ont très vite été adoptés par les plus grandes stars de cette décennie : Patti Page, Elizabeth Taylor, Marilyn Monroe ou encore Brigitte Bardot. Cependant, comme nous le rapporte Dangerous Minds, cette mode est tombée en désuétude dans le courant des années 1960 (notamment en raison du grand mouvement d’émancipation des femmes qui s’est lancé à ce moment-là).

I’ve always felt a bit jealous of women who are able to wear backless dresses without a bra – but stick-ons have always seemed like a scary, nay, risky proposition. However, Fashion Forms stick on bras are Net-A-Porter approved, and are apparently worn by several stars under their red carpet gowns, so I thought I’d give their ‘Go Bare Ultimate Boost Strapless Backless Bra’ a try.

Sticking it on for the first time is tricky – there’s a 6-point list of instructions for how to take it on and off and you’re only advised to wear it for a maximum of 6 hours, meaning they wouldn’t work for a wedding. With no straps, you’re obviously relying only on the cup and although the brand caters for up to a size E, I didn’t feel entirely secure. That said, the shape was great once you’d got it on – smooth and bump free. Perhaps it’ll just take a few goes to convert to the stick-on revolution?

Après les années de pénurie de la Seconde Guerre mondiale, les femmes ont pu de nouveau retrouver une silhouette féminine pendant la période de prospérité des Trente Glorieuses, notamment grâce au New Look de Christian Dior (un style qui eut un écho dans le monde entier). Lorsqu’elle arrive en 1947, la révolution Dior propose une “silhouette sablier”. Le New Look se caractérise ainsi par un “volume corolle” sur les hanches, des vestes cintr
ées, une poitrine saillante et une taille étranglée par le retour du corset (au plus grand désespoir de Gabrielle Chanel, qui s’était battue pour libérer la femme de cet accessoire).

À cette époque, les femmes se réapproprient leur corps à travers la lingerie. De ce fait, la culotte gainante, la guêpière ainsi que les serre-taille sont revenus dans leur vestiaire, ce qui leur a permis de se glisser dans la silhouette taillée par Dior. Rien de tout cela n’était confortable, mais les femmes cherchaient avant tout à retrouver leur fé minité d’antan, laissant ainsi libre cours aux fantaisies les plus excentriques. Cette nouvelle mode était aux antipodes de celle des années 1920, quand les femmes essayaient d ’effacer leur poitrine, allant même jusqu’à porter une brassière pour aplatir leurs
seins – alors qu’au contraire les bullet bras accentuent les formes de ces dames.

Quarante ans plus tard, ces courbes artificiellement améliorées ont aussi été reprises par un certain Jean Paul Gaultier, qui confectionna l’iconique corset conique de Madonna pour son Blond Ambition Tour, en 1990. Après la mode unisexe, les “bullet bras” reviendront-ils dans nos vestiaires ? L’une des dernières collections de Stella McCartney pourrait bien nous le laisser croire. Affaire à suivre.

Suck in your stomach: Corsets are making a comeback … on top of clothes!

Fashion corsets are now popping up at your local mall, in big-box stores like Zara and Forever 21 and at popular online hubs like ASOS.com. Shopstyle.com reports corset searches are up a whopping 97.2% year-over-year (corset belts are the most popular).

But those adopting the look aren’t wearing the Victorian-era waist-cinchers like they used to. Trend-setters like Gigi Hadid, Kim Kardashian are strapping corsets over their clothes, putting all that boning on display.

The look didn’t come out of a vacuum: Alexander McQueen, Dolce & Gabbana, Balmain, Louis Vuitton and Preen have all sent the rib-crunching trend down their runways.

inding the perfect strapless bra can seem like a never-ending and never-fruitful task. For every good style, there are probably five or more that fall short in one way or another; whether it’s that the underwire digs in, or that it starts to slip down after ten minutes, or that it’s just plain unflattering.

If you’re yet to land yourself the perfect strapless bra then help is at hand, because the Telegraph fashion team have tried and tested a selection of bras to help you make a beeline for the perfect one for you…

I’ve always felt a bit jealous of women who are able to wear backless dresses without a bra – but stick-ons have always seemed like a scary, nay, risky proposition. However, Fashion Forms stick on bras are Net-A-Porter approved, and are apparently worn by several stars under their red carpet gowns, so I thought I’d give their ‘Go Bare Ultimate Boost Strapless Backless Bra’ a try.

Sticking it on for the first time is tricky – there’s a 6-point list of instructions for how to take it on and off and you’re only advised to wear it for a maximum of 6 hours, meaning they wouldn’t work for a wedding. With no straps, you’re obviously relying only on the cup and although the brand caters for up to a size E, I didn’t feel entirely secure. That said, the shape was great once you’d got it on – smooth and bump free. Perhaps it’ll just take a few goes to convert to the stick-on revolution?

Since my past experiences of strapless bras could all be summarised with the word ‘scaffolding’, I doubted that Wacoal’s unpadded lace option would work past a C cup on first inspection. Somehow, though, it kept everything where it should be, but without digging in so much that it created unsightly bulges. And since it wasn’t heavy, it didn’t shift down during the day and need hoicking up constantly. The natural shape (not too natural, mind) even looks good under a white t-shirt, which is the ultimate test for me, as I find most bras look a bit torpedo-y through a white t-shirt. The nude shade was a pretty good match for my fair skin, too, and while nude bras generally aren’t the prettiest, the lace helped. I’ve been wearing mine under things that would hide bra straps, which says it all.

From corsets to bras: Britain to commemorate history of First World War women

The official commemorations of the First World War are going to explore the contribution of women through fashion

They famously picked up the reins to keep Britain running during the First World War, taking on the job left by men, throwing themselves into manual labour and changing the course of women’s history forever.

The official programme to commemorate the centenary of the First World War will now celebrate how women not only kept the country going, but transformed the world of fashion while they were at it.

The 14-18 NOW project has commissioned an exhibition on “fashion and freedom”, exploring how the women of Britain went from “restriction to release” over the course of four years.

It will trace the history of fashion from “corset to bra” as female workers threw off the confines of their tight clothing to adopt shorter skirts, looser shirts and even in some cases trousers.

Raise your hand if you’ve ever relegated a gorgeous dress to the back of your closet because you didn’t want to wear a strapless bra. Is that everyone? Generally, they can be a real buzz kill, so what are some hacks for wearing strapless dresses without a strapless bra? For most traditional looks, they’re tough to avoid, but if you get a little creative and/or gutsy and/or crafty, you’ll actually find that there are a lot of ways to ircumvent the infamously uncomfortable undergarment.

It will show how they donned sturdy uniforms to befit their new physical work, including caps, overalls, and even skirts to work on public transport despite the perceived risk to moral life.

The show, which curators insist is not “frivolous” but central to social and economic history, is part of a year which is intended to celebrate the “changing role of women” during the First World War.

Jenny Waldman, Director of 14-18 NOW, said they would be invited modern designers to “respond and reflect on a moment when women’s fashion changed forever, when we lost the corset and gained the bra”.

Bra History Made by Females Seeking an Alternative

Bra history was first made at the beginning of the 20th century when innovative women sought an alternative to being tied into a restrictive corset. Often debated as to what woman, and what country, created the first bra, the invention of the undergarment was a step into the future for women’s fashion.

Accolades are given to a New York City socialite, Mary Phelps Jacobs, for inventing and patenting the first bra on Nov. 3, 1914. Yet, it was a Parisian woman who first made bra history revealing her own invention before the 20th century. Madame Herminie Cadolle showcased her innovative bra type in 1889, at the Exposition Universelle of Paris.

Cadolle’s idea for the bra-like fashion design was to split the traditional uncomfortable corset in two parts. The lower half still worked as a corset with the upper part improved to work on its own. By adding straps for the shoulders, it worked independently as a supportive garment for the breasts.

The designer called her invention a “soutien-gorge,” brassiere in French. Cadolle established a lingerie shop where she sold the item. By 1905, women took to the new garment, making bra history, seeking to purchase only the upper half.

During the same time period, Marie Tucek of New York, was granted a patent in 1893 for her own breast- support invention. Tucek’s creation offered women a durable and improved undergarment to replace the corset. Her device was designed to use sheet metal, or another hard material, fashioned to sit under the breasts for support, much like today’s underwire.

If you’ve been #blessed with big boobs then you know that bra shopping is literally the
bane of your existence.

Pretty AF bralettes are a total joke ‘cause your girls need more support than a simple strip of elastic. Same thing goes for strapless styles that slip down ALL THE FREAKIN’ TIME. Yeah, ain’t nobody got time for that.

Good news y’all! Fellow bigger-busted babe, Ashley Graham, has an incred hack for helping keep those pesky strapless devices up and we’re listening.

In the 1930s and 1940s, Hollywood stars took notice of bra- enhancing curves and promoted the undergarment to fans. Companies were taking notice of the bra as well, working to make it better with fabric that stretched. The first bras were made one-size-fits-all. Ida Rosenthal and her husband William, established the still well-known lingerie company, Maidenform in 1922. They noticed different shaped women should have different sized bras for better comfort.

Rosenthal became another important figure in bra history. Around the late ’20s early ’30s, Rosenthal introduced different cup sizes so the bra would conform to the body and be a better fit.

This has been debated though. Some give credit for the invention of cup sizes, A, B, C, and D, to S H Camp & Company. They were the first to advertise the newly available sizing, in February 1933. The ads were seen in the Corset and Underwear Review publication.

What Can the corset style bra Teach us About Ageism and Innovation? Quite a Bit, Actually

The bra of 2017 comes in every imaginable shade, in at least 36 sizes, comes with a joey pocket to stash your phone, is invisible, washable, can be worn on the inside or the outside and even, in some of the latest iterations, is said to be close to detecting breast cancer.

But the bra comes from pretty ordinary beginnings. The precursors to the modern bra – including the corset – were first worn as early as the 14th century. They were conceived, invented, manufactured and taken to market by men for women – and they didn’t take off. Under the cover of many layers of clothes, women were secretly making all sorts of modifications to make horrific contraptions almost tolerable.

The big breakthrough came when a woman, Herminie Cadolle (herself the owner of a pair of breasts), invented the wellbeing bra. It first appeared in a catalogue in 1889 and cut the traditional corset in two. This radical redesign shifted focus away from corsetry that had fought the female form in a bid to reshape and constrict, to a device that started to embrace women’s bodies. It paid attention to function and comfort and was said to be the bra that freed women.

Tons of celebrities freed the nipple in 2017, but this year, people are doing things differently and actually incorporating underwires and bra-like tops into their wardrobes.

New York-based brand Orseund Iris has made underwire shirts and corsets a thing, and fashion girls all over are catching on.

While unique corset belts have been recognised as a waist-snatching trend this season, the Orseund Iris Structured Corset ($230) ensures your boobs are pleasantly perky without an uncomfortable bra.

The bra has gone from strength to strength with an average of $16 billion spent on bras each year. So what was the turning point? Women were involved in all stages of the design. It turns out that the problem the bra was to fix was not, as early male designers had
guessed, to change the shape and aesthetic of the female body. It was to support the wildly different shapes and sizes of breasts while women ran, worked, danced, debated and bred.

So what has this got to do with the older South Australians that we so proudly represent? It turns out, the story of the bra and services and products for older people are not all that different. The same two success criteria are evident in great innovation for older people. The first is that innovation must shift the way we value ageing. We must overturn ageism and stop guessing what might help older people live. Indeed much of what masquerades at the moment as innovation in fact institutionalises ageism.

And then, imagine, iterating potential solutions, and, if they like them, assisting in selling and teaching others about those solutions. The bra is an uplifting story of innovation. Even the cleverest men cannot design for women’s bodies without women. Our cleverest SA designers equally cannot invent solutions for older people without older people.

Bella Hadid Flashes NIPPLES As She Dares To Bare In Sheer Corset Style Bra For Vogue Italia Shoot

The 20-year-old – who regularly has her enviable physique on display in an array of revealing ensembles – gave fans a glimpse of her nipples in a sheer red bra, with her also donning a matching skirt and beret.

Not ending the posing spree there, Bella also flashed some serious cleavage as she stripped down to a plunging swimsuit for a further racy shot.

The highest glass ceiling was not shattered when Hillary Clinton lost the presidential election to Donald Trump on Tuesday, but Kendall Jenner is echoing another kind of women’ s liberation message in a conceptual way.

Lingerie brand La Perla tapped the supermodel to star in its spring ’17 campaign shot by acclaimed photographer Steven Klein, who used symbolic images such as shattered glass, a bra bursting in flame, and an antiquated constrictive corset to convey an empowering narrative.

English actress Rosamund Pike was all business as she donned a Smoking Twill Pantsuit by Bottega Veneta for a gala in New York City on Thursday night.The Gone Girl star, 38, looked utterly chic in the outfit that had a jacket-style bodice that was slashed to the waist.The pleated pants reached to the ankle and she went barefoot in Stuart Weitzman stiletto heels.

Rosamund completed her look with a statement belt and a splash of bright red lip color.Her shoulder-length dark blonde hair was tousled, providing a laid back contrast to the formality of her fashionable suit.

The Good American jeans co-founder donned a curve hugging high-waisted bandage skirt with a matching crop top.

Khloe’s corset-style top clung to her ample cleavage while the skirt put her rounded backside on full display.

The jeans entrepreneur wore her long blonde tresses loose with a slight wave and lots of volume.Earlier this week, HealthMagazineJanuary/February 2017 cover was released with the stunner sporting a red zippered bodysuit.The gorgeous starlet talked about her successful jeans company, Good American, which can be purchased in sizes 00 to 24.

In her interview, the Keeping Up With The Kardashians star also divulged to Health Magazine about her body transformation.

She told the publication that it started while she was in the midst of her divorce from Lamar Odom, revealing that she ‘really needed an outlet.’

The blonde beauty explained that she signed up for Equinox and would watch The Real Housewives on the TV screen as she worked out on the elliptical or stair master.Khloe told Health ‘I escaped there, and as a by-product, I started losing weight.’

The Corset Bra: The Lingerie Piece We Never Knew We Needed

Sure, we may think corset style bra are fabric prisons for your chest, but they do have their moments. They totally support us and for that, we say good job, bras.

And our love for bras could be growing in thanks to a new piece out of South Korea. Ladies, it’s the corset-bra and it’s pretty much the instant cleavage maker you’ve all been waiting for.

The mind-blowing Corset Nubra intimate, discovered on Korean fashion site Somethin’ Sweet by Marie Claire digital editor Lauren Valenti, perks up the girls with “two adhesive, wing-shaped chicken cutlets” that lace up with a drawstring tightening system (so you can adjust accordingly, as you can see in the video above.)

The corset is the most loaded fashion item there is, with an uncomfortable (quite literally) history of whalebone-induced fainting and rib removal surgery all in the name of sculpting a Scarlett O’Hara ‘waist-trained’ silhouette. But whilst the Victorian corset might be a universal symbol of female confinement, it is back for AW16 – and in a whole new form.

Victoria Beckham, Prada and Balmain are a few of the key labels championing corsets for AW16, and they have already been worn by the likes of Rihanna, Victoria Beckham and Gigi Hadid. Instead of uncomfortable hidden shapewear or overly sexualised Burlesque costumes, this new wave of corsetry is designed to be worn by women on their own terms.

At Prada corsets were minimal, rather than sexy, and worn as an accessory, layered over coats and suits, with the laces left loose and half-tied. At Balmain they were powerful and body conscious, aimed to mimic the Kardashian’s love of shapewear, while at Victoria Beckham they were sleek, classic and minimal. “I used to wear a lot and it felt very sexy and feminine,” Beckham said to The Telegraph of the corset revival backstage. “I wanted
to find a way to bring that back and feel new and fresh.”

The beauty posed again inside the Bec and Bridge show, with the leather sleeves creating a boxy silhouette as she sat front row at the runway event.

Jesinta was seated next to model Elyse Taylor, 30, who wore a bell-sleeved, pleated black dress that reached her ankles.

The wife of AFL star Lance ‘Buddy’ Franklin also showed off her flawless make up, which featured a neutral lip and dramatic burnt orange blush.

Meanwhile, Jesinta recently discussed the possibility of having children, admitting her mother Valerie Campbell ‘wants to be a grandmother.’

Jesinta and her mum both spoke to The Daily Telegraph on Saturday at the David Jones Mother’s Day High Tea, and joked that babies could be coming soon.

The would-be grandmother is keen for her daughter to get pregnant, saying cheerfully: ‘I’m not pushing her but it’s definitely next on my agenda.’

Figure vs squash, which sport corset style bra is better? Read this before I know, you bought the wrong before

You must know how good exercise is for your health. You should also know the importance of sports underwear: they provide enough support for the chest, so that your chest does not go with you.

Breasts without muscle. They stay on the breast, but the breast itself is full of fat, glands, and connective tissue. They are fixed on the chest by something called a Cooper ligament, but these ligaments do not reduce the movement of the chest. The skin seems to provide most of the support in restricting the movement of the chest. That is, at the physiological level, nothing can stop the chest from moving. About 40% to 60% of women feel chest pain when they engage in physical activity, according to the survey.

In ancient Rome, women bound their breasts with cloth and leather. Mosaics of pottery and mosaics in AD 4 and fifth Century show women in uniform wearing bikinis.

In the age of Vitoria, women began wearing tight bras to keep their breasts from moving too far. In 1887, Wimbledon women athletes need the gap in the race “for the bloody corset”, in the play, they repeatedly by this clumsy clothes in the metal and bone bone injury”. By the 1911, women had an elastic sports corset”. But it was not until 1920s that bras were gradually replaced by bras in the United States, although bras designed for sports were patented in the 1906, but it didn’t catch on.

Today, there are a variety of sports bra design for us to choose from, yoga type bandage, to fill the cup, and then to the classic pattern that suits, can drown. But they can be grouped into two broad categories: compression sports bras and cups sports bras.

Compression sports bras are the styles that people usually think of when they talk about sports bras – a piece of fabric tightly attached to the breasts. The principle is that if you press your breasts tight to the body, near your center of gravity, you can reduce their pulsation. This is feasible as long as your breasts are not particularly large.

The bra is independent of each breast, more like an ordinary bra. The bra sports bra is perfect for women with A cups and B cups, but women with bigger cups need more support. Some studies have shown that the bra can provide more powerful support, but not everyone agrees. In 2009, White, a researcher at the University of Portsmouth in England who studied chest movement, found that for women with D cups, the difference between compression sports bras and Cup sports bras was not significant.

Revolutionary Objects: The Woman Behind The World’s First Bra

Corset style bra used to be the stuff of nightmares – corsets you couldn’t breathe in,pretty panties waived in place of stomach controlling knickers and of course the obligatory(and tacky) frilly garter.

Thankfully, bridal fashion has moved on since then and while some women might opt for fleshcoloured spanx as their wedding underwear, there are so many other pretty, delicate,structurally interesting items of bridal corset style bra  to choose from.

So, whether you’re looking for something strapless, backless, boned, non-underwired orotherwise, there’s no reason to assume you can’t curate a wedding underwear look that’sjust as pretty as the wedding dress.

There isn’t really any evidence that feminists in the 1960s actually burned bras, but thelegend has persisted. The modern bra, though, wasn’t created to restrain women—it was aninvention that offered both support and liberation, created by a busty party girl, forbusty party girls. One night in the early 1910s, young socialite Mary Phelps Jacobs (whowent by the name Caresse Crosby for most of her life) was headed to an event when—her corset lacking in danceability and cramping her flapper style—she MacGyvered a sort ofhalter top out of ribbons and handkerchiefs. Jacobs helped her friends out too, and when she figured out she could make a real go of it, she applied for a patent and opened up a  small sweatshop (this was garment manufacturing after all) as an independent proprietress,rather than through her husband.

That is the brief explanation Miuccia Prada gave for her fall collection and the plentifulcorsets she sent down the runway. Most, resemblingorthopedic supports, were laced over andunder almost everything in the show, from pea coats to brocade evening dresses. The corsetwas a summary of her intentions. After all, what single garment encapsulates the history ofwomen’s dress — of restriction and emancipation — more succinctly than the corset?

Since the heyday of the hand-span waists in the mid-19th century, the corset hasrepresented a visual shorthand for “woman.” Indeed, it cannot be divorced from theidealization of women’s bodies, and the politics surrounding them. There is no question ofthe sexuality of the corset, emphasizing the breasts and hips, and hence underscoring the   stereotypically fecund female physique. For many, the reduction of the waist persistently  reflects a reductive view of femininity, limited to a va-va-voom outline.

However, is a woman who wears a corset today, whether following the trends of fashion or the further down-market effects of the Kardashians’ “waist trainers,” restricted, or freed? Conforming to a masculine ideal of femininity, or experimenting with her own perception of self and sexuality? It’s interesting that the corset, with all its historical baggage, is re-emerging now when women’s roles are more malleable, changeable and challenged than ever. Can a corset be feminist?