Y Combinator invests in non-invasive breast cancer screening bra EVA

According to a report from the American Cancer Society, an estimated 266,120 women in the United States have newly diagnosed breast cancer this year, and (according to 2016 estimates) can pay an average of $60,000 to $134,000 for treatment and care. However, after bringing hundreds of thousands of dollars and unquantifiable emotional stress to them and their families, the American Cancer Society still estimates that 40,920 women will lose their fight against the disease this year.

According to an estimate by the World Cancer Research Fund in 2012, approximately 1.7 million women worldwide are diagnosed with the disease each year.

Although these numbers are very obvious, they are almost impossible to fully capture how serious the diagnosis of breast cancer is for women and their loved ones. Unfortunately, Julián Ríos Cantú, co-founder and CEO of Higia Technologies, is very familiar with this feeling.

“My mother is two breast cancer survivors,” Cantu told TechCrunch. “The first time she was diagnosed, I was only eight years old.”


Cantu said that his mother’s second diagnosis was initially missed by standard screening because her high breast density blurred the tumor in X-rays. As a result, she lost two breasts, but then recovered completely.

“At that moment, I realized that if this is the case for a woman with private insurance and preventive mentality, then for most women in developing countries, like Mexico, we may not be mastectomy, but It’s death,” Kantu said.

Based on the mother’s experience, Cantu decided to develop a method to improve women’s life value and support their early identification of breast abnormalities and cancer to ensure maximum survival.

To this end, at the age of 18, Cantú designed EVA, a biosensing bra insert that uses thermal sensing and artificial intelligence to identify abnormal temperatures in the breast that may be associated with tumor growth. Cantú said that EVA is not only a simple self-screening tool, but also fills the gap in current screening technology.

Today, women have limited choices in breast cancer screening. They can choose breast ultrasound (its specificity is lower than other options), or breast MRI (higher cost associated), but the standard option is annual or biennial mammography for women 45 years of age and older. The method requires visiting a doctor who manually manipulates the breast and exposes to low levels of radiation for X-ray scanning of the breast tissue.

Although this method is relatively reliable, there are still some important shortcomings, Dr. Richard Kaszynski, medical consultant of Higia Technologies, told TechCrunch.

“We need to identify a real-world solution to diagnose breast cancer earlier,” Dr. Kaszynski said. “When we talk about mammograms, this is always a trade-off because you have exposure, discomfort and anxiety and expose yourself to third parties.”

Dr. Kaszynski goes on to say that these annual or biennial mammograms also leave a gap in care, the interval between cancer – the cancer that begins to occupy between screenings – and the untimely growth of time.

In addition, Dr. Kaszynski said mammograms are not highly sensitive in detecting tumors in dense breast tissue, just like Kantu’s mother. Intensive breast tissue is more common among young women, and 40% of women worldwide and 80% of Asian women can mask the presence of tumors in the breast through mammograms.

Madonna’s corset: a twentieth-century fashion icon

Sure you remember the famous “cone bra” (corset conical) that Madonna took in many of his concerts in the ’90s. Its creator was the French designer Jean-Paul Gaultier who was responsible for the costumes of the tour “Blonde Ambition”, and one of the milestones of that tour was the corset with pointed cones and gold.

DEJA VU. The word corset derives from the term “cors” which is the diminutive of body. In Ancient Greece and Rome it was used to lift the bust, tighten the waist and practice some sports. Catalina de Médici was the propeller. The noble banned women from having a wide waist at the Royal Court of France in 1550.

Sure you remember the famous “cone bra” (corset conical) that Madonna took in many of his concerts in the ’90s. Its creator was the French designer Jean-Paul Gaultier who was responsible for the costumes of the tour “Blonde Ambition”, and one of the milestones of that tour was the corset with pointed cones and gold.

DEJA VU. The word corset derives from the term “cors” which is the diminutive of body. In Ancient Greece and Rome it was used to lift the bust, tighten the waist and practice some sports. Catalina de Médici was the propeller. The noble banned women from having a wide waist at the Royal Court of France in 1550.

In the Renaissance, women abused the use of corsets. They used very small and tight to tune the waist to unhealthy measures.

At the end of the seventeenth century, they became more elaborate and were the fashion garment that women used in the most important social events. The hoop of the garment pushed the chest up to highlight the bust, making the woman become more curvaceous, as was the ideal of beauty at that time.

POLITICAL RETURN. “In the twentieth century, two factors converge: women become more active and feminists ask that they stop using corsets, posing equality in men and women in all areas, so fashion should not be an exception”, explains Laura Malpeli de Jordaan, image consultant and founder of the web www.styletto.com.ar.

He adds: “The aesthetics of the 20s and the Second World War helped the corset lose popularity and use, but in the 50’s, with the new look of Dior, the silhouette of narrow waist and skirt resurfaces with volume, for which the corset was used “.

But it was in the late 80’s, when this piece – originally created to be worn under clothes – detonated the exhibitionist fever. Known as “the enfant terrible of fashion”, Jean Paul Gaultier gave another meaning to the female silhouette, seen more as a sculpture free of taboos and even exposing it as an object of worship.

And in 1990 Gaultier found his perfect muse and designed the costumes for Madonna’s “Blonde Ambition” tour. One of the milestones of that tour was the corset with pointed cones and golden color. It was vintage lame from the 30s in a golden tone with the chest area pointed.

“The corset is oppressive only when it is carried out by obligation … when it strips of its initial function, it becomes a symbol of sexual liberation,” declared Madonna about the famous garment.
In 1992, the Frenchman replicated his creations for the MDNA Tour, and later two of the originals were auctioned off in London for the shocking amount of $ 42,000 and $ 77,000, respectively.

The duo Jean Paul and Madonna freed fashion and challenged customs. The result: the memory of the blonde contained by the sexy confection was tattooed in the story.

Wearing a bra that is not fit is harmful to our health

bandage bodycon dress

Wearing a wrong size bra is not only uncomfortable, it also causes a range of health problems. Studies have shown that lack of breast support often leads to breast pain, and 50% of women report it. An inappropriate bra that does not give proper support can also cause damage to the skin of the breast – usually considered stretch marks, due to skin stretching beyond its recovery point.

Unfit bras are also associated with neck, back and shoulder pain, bad posture, friction and abrasions, causing skin abrasions.

We also see that a bra that does not fit can cause permanent changes in the body, such as deep shoulder grooves that can be created by the pressure of the bra strap. The unfit bra is even related to the desire to shrink the breast. And 80% of women wear bras that don’t fit, which can be a major problem. In a study evaluating women’s bras that wanted to reduce breast surgery, everyone wore an unfit bra.

The lack of breast support and the difficulty of finding a fitted bra are also associated with reluctance to exercise and have significant long-term consequences.

Despite the considerable health effects, millions of women continue to wear unsuitable bras.

Forget the size of the cup
In 1935, the Warner Bros. incorporated the breast volume into the bra size and introduced the letter bra cup size system we use today.

This original bra size system rose to the D cup. But since the introduction of this system, body size has changed a lot. Many women now buy D cups or larger bras. Some bra companies use the same size system to make the bra a N cup.

The size of the bra is difficult to measure. The accuracy of the bra measurement is affected by breathing, posture and how thin you are. Researchers recommend that bra size measurements should be made on a fitted, linerless and thin bra. But most women may be installed in the store when wearing their own bra, whether it is suitable or not.

Bras produced by different manufacturers have inconsistent dimensions because there is no universal size or grading method. Unfortunately, bra operators have different experiences and do not have agreed skill levels or bras to qualify.

The bra market can be overwhelming and confusing. However, unlike shoes, the breast changes size, shape and position throughout the menstrual cycle and throughout life. The size of the female bra can be changed regularly. Despite this, women have limited guidance in assessing the fit of their bras.

Our research team works with most lingerie companies around the world to provide a scientific, evidence-based approach to bra development. We use 3D scanners and biomechanical techniques to understand the fit of the bra.

Wearing underwear as the definitive guide to outerwear

If you spend your hard earned money on gorgeous underwear, you might show off it.

Some underwear is so beautiful that it can’t be hidden under the clothes. Underwear has been around for decades, and it was definitely not invented by Kardashian.

Think of Madonna on the cover of Like A Virgin on her online bodice, or wearing the famous Gaultier cone bra on her tour of the Blonde Ambition.

Wearing underwear as a coat, you will be fine. Rihanna, Kate Moss, Lady Gaga and Victoria Beckham all choose to show off their underwear instead of leaving underwear for the bedroom.

If you want to flash your underwear, you don’t have to do it in a particularly dangerous way (unless you want to). There are many style tricks, which means you can trend from rockeries to lingerie from day to night.

The transparent fabric is perfect for showing the underwear you wear underneath.

Depending on how you wear them, they look both floating and whimsical or smooth.

You can even wear a well-cut suit with a transparent turtleneck top that lets the world see the sweet bra in your office.

If you feel bold, try on high-waist underwear.

Let the lace see instead of hiding it. A lace bodysuit or bra is the perfect way to update your outfit.

Put on a jacket (leather and denim can work, just like a silky bomber), you have a sexy, playful look. A hint of lace from the top of the loose neckline is another winner. Try to compare the knit pullover with the deep V-neck with a delicate lace triangle bra.

You don’t need to work hard to wear sportswear. It is very comfortable and versatile and definitely worth adding to everyday clothing.

Combine a sports bra with high-waisted mom jeans or denim overalls for a sporty white look.

It’s not for everyone, but if you’re confident, try stacking a bra or bra on regular clothes. The transparent bra on the white shirt is a strong look, wearing a pair of jeans and a loose jacket at the top.

If you have ever had a Gothic stage, you may remember to wear a corset in a store or a desire that is absolutely beyond your price range. It will be lace, black or purple, and cover complex shoulder straps, ribbons, hooks and eyes.

How long should you wear a bra? Victoria’s secret model has some very useful suggestions

Almost every woman is developing a bra size and sticking to its entire life. Most of the time, this is done through a trial and error approach – not with the help of a professional. However, a secret model from Victoria has already explained why you ask for expert advice from time to time. So how often should you change your bra?

Well, according to Danish model Josephine Skriver, all women should be professional once every six months. This may sound a bit too much, but the 25-year-old is doing very well. Telling Elle that she had been installed three years ago and “assuming it was her size,” Skiverer revealed that she soon adapted to Victoria’s secrets again and “completely shocked” to see her “completely different.”

She explained: “Every time my mother comes to New York, I am suitable for a new bra, each time a new size. I always think these people don’t know what they are doing, but no, it’s just our woman through the body. Change. As a woman, whether you are exercising or at the time of the month, your body shape will change.”

Skriver has a point of view. After some research, I was surprised to find out how much hormone affects the size of the chest. Ok, so you won’t wake up to four larger sizes, but you may find yourself fluctuating between the two sizes.

According to experts, the size change is mainly to the menstrual cycle. “Most women will notice the difference in the menstrual cycle, which is completely normal,” Dr. Rebecca Booth, a gynecologist, told Health.

In order to know exactly when you need to change to a different bra size, you first need to understand how the menstrual cycle works. It is divided into two phases. The follicular phase occupies the upper half (from the first day of menstruation), while the luteal phase begins after ovulation.

During the follicular phase, the body’s estrogen and progesterone levels are particularly low, and Jennifer Litton, associate professor of breast oncology at the University of Texas, explained to Shape. This is when your chest will be minimal and is actually considered your “real size” bra.

As the luteal phase begins, your chest will automatically become fuller as they are pumped again by hormones. At this point, you may need to invest in a slightly larger bra size to give you maximum comfort and stability.

Of course, it’s not just your time that will affect your bra size. Weight gain or loss may have a significant effect, and your diet and some forms of birth control can also have an effect.

Some women taking birth control pills “may notice an increase in the size of the bust,” Rebecca Findlay of the Family Planning Association told Cosmopolitan. “Some women noticed that there was no difference, and some people noticed that their breasts were getting smaller.”

A carbohydrate-rich diet can also play a catalytic role. According to Health, this is because foods that contain large amounts of carbohydrates can stimulate insulin production and cause residual fluids in the body. Some experts believe that phytoestrogens – phytoestrogens found in fruits, vegetables and some beans – can also cause breast growth. However, research around this is very limited.

In 2016, Debenhams found that eight out of ten women in the UK wore the wrong bra size. According to the “Independent” report, not wearing the correct size can cause many health problems, including “back pain, restricted breathing, bruises, breast pain and bad posture.” With this in mind, perhaps all of us should spend two and a half hours a year looking for some professional help.

Rita Ora sizzles in a vibrant bodice and quirky beret as she takes amazing Instagram shots during a busy weekend show

She performed a jam-filled weekend at the Bulgarian and Ascot Racecourse.

Rita Ora offers her fans a choice of stage costumes and shows off her hot Ascot look on Instagram on Sunday.

The singer wore a sheer corset and an electric blue beret with the words “Justice.”

Rita emphasized her incredible hourglass shape on her black corset and bit her at the waist.

The translucent design allowed her to see Rita’s torso, while she showed her legs in chic blue shorts.

She is paired with a bright beret set in a platinum gold lock.

Shiny pink lipstick and shiny hoop earrings are the finishing touch.

She also showed off her impressive tattoo collection, her ink flashing as she raised her arms to get a sultry posture.

Later, because of her dull weather in Ascot, the star wore a blue jacket on her bodice and added the corresponding boots.

After performing at Ascot Rita on Saturday, she took a direct flight to the MTV Presents Varna Beach Music Festival in Bulgaria on Sunday.

Between her performances, the busy star had time to pay tribute to her good friend Cara Devain on Sunday, because the model marked her 26th birthday.

In a vibrant Instagram photo, the producers of Hot Right Now smashed their chests in a photo taken with Glamour magazine in 2014, showing a bold performance.

The female singer only wore a tape and a black bottom because she took a shocked face to take a picture.

In order to maintain a close relationship with the birthday girl, she added a title to the short film: “Happy birthday, my crazy pineapple shared a lot of interesting memories with me.”

In the course of their long-term friendship, the eccentric people enjoyed many noisy nights and supported each other on work projects.

However, it was reported that after Cara and Rita fell on the DKNY fashion party, things got worse in 2013.

In mending their friendship, a source told Grazia in 2016: “They are rebuilding their friendship. Glastonbury is a very important part of it. It has been a long time, but they are friends again.

Awesome out! Samantha Jade feelings her corset bra in sexy dropping dress since she attends the Bec & Hyperlink runway screen at Design Week

She is the gifted songstress who may be never shy show some flesh when she guidelines out in social events.

And Samantha Jade positioned on an extremely horny display on the Bec & Bridge Foreign Fashion Week 2016 catwalk show upon Tuesday in Sydney’s Carriageworks.

The 29-year-old opted for a nice-looking all-black mid-length dress simply by Australian label that exhibited a dropping V-neckline, flashing a corset-style bra under.

She also showed glimpses of her trim lower limbs with the garment’s high splits, while accentuating her torso even further merely by cinching her waist using a tie cover.

Samantha kept her lately chopped golden-haired locks cable connections back into a neat bun while the lady also placed on sleek winged a nude lip, mascara and eyeliner.

The prior X Aspect winner accessorised with a great black choker and a black natural leather YSL bag slung a lot more than her make, finishing her look with fine-strapped stilettos

Samantha shown for the cameras and chatted to other trendy attendees on the event, while documenting her day’s activities on Instagram for Popsugar.

It’s not necessarily the first time the home and Apart actress has demonstrated off her bust, with Samantha turning heads on the 58th TV Week Logie Awards previously this month.

The Special Talk singer wore a sleek dark gown meant for the event with all the fashionable amount created simply by Lillian Khallouf.

With a peek-a-boo cut-out over the front, the gown revealed a glimpse of her breasts.

The dress also had elaborate sequins throughout stitched to the dress, whilst a level of silk fabric was attached on the to provide a exclusive sparkle towards the outfit.

Her trip on the honours was obviously a first on her new sliced hair that was blow-dried straight and falling just over her shoulder blades.

Reebok’s PureMove is the future bra

Is it the future? Reebok recently announced the upcoming launch of PureMove Bra, which you can say is the definition of the next generation of technology in sportswear. Imagine: this bra not only supports your breasts, but also adapts to the movements during exercise, shaping a unique shape, preventing unnecessary shaking and bounce without inhibiting contraction.

Through our extensive sports bra tests at Runner’s World, we have seen some of these key features: breathability, minimalist structure and natural shaping. But the most innovative feature of PureMove is that fabric technology can adapt to the shape of the wearer, the speed of the breast tissue and the power of the movement.

“Many brands provide support through heavy-duty construction and limited movement,” said David Steel, design director at Reebok’s Apparel Innovations. “By using STF (Shear Thickening Fluid), we have been able to create materials that move with you.”

STF is a gel-like solution that hardens and solidifies within a few milliseconds when it encounters force or becomes irritated; once the STF is triggered to move, the breast is supported. This motion sensing technology is designed to create a little feeling for the wearer. “The first insight we got from athletes and consumers was that they wanted to ‘distract their attention,’” Steel said.

PureMove entered a three-year development process. Laboratory researchers have studied breast biomechanics and have surpassed industry standards, with only two or four motion sensors tracking bounce and support in the chest area. Reebok and the University of Delaware have increased the number of motion sensors to 54; every detail and research has entered PureMove’s design.

We can’t wait to test PureMove and provide full comments as soon as possible. This sports bra is available in 10 sizes and will be available for sale on August 17 for $60.

Kate Ridge looks incredible new summer underwear movement

KATE Ritchie is no stranger now.

The actor turned to the radio host once again undressed the underwear brand Jockey, showing the brand’s latest spring and summer lingerie collection in a warm photo shoot.

The 39-year-old co-hosted Nova’s radio show with Tim Blackwell and Marty Shergold, and she wore a floral outfit that looked incredible – this is her third time Underwear brands do this.

Ritchie, who married former rugby player Stewart Webber, shot her first ad for the brand last July.

Her second activity, “She Wears Pants,” was launched to support women who want comfort and confidence rather than following the “outdated ideals that women should wear”.

For her latest collection, called the “I am” series, Rich said that underwear is “to celebrate our identity as a person.”

“Celebrate all the characters and all the elements that make us complete while reflecting on our

past and present. It’s this news that really caught me because I happened to think

(Sometimes!) We need a reminder that we deserve to be celebrated,” she said in a statement.

“It’s important to make time for this and be satisfied with who we are, just like us.”

Ritchie previously told news.com.au about her role at the Jockey Club, saying that she would give up her campaign in order to allow her to bravely participate in some of the things she had discovered.

“I did something even more terrible, but what I learned was to be brave,” she said.

“Brave may mean different things to different people. I believe people will laugh at me and say that it is ‘brave.’ Yes, I am not fighting fire, but it is a challenge for me.”

Ritchie said growing up on Home And Away means her body is often scrutinized, which gives her a “thicker skin” during adulthood.

“I don’t think my growth process is more difficult than anyone else because I am doing it publicly,” she said.

“I just thought it was different because I did spend a lot of time with people commenting on the fact that I have entered adolescence.

“[Someone will say] ‘Oh, my God, you are not so fat in real life. ‘I have always grown up in those comments. On the one hand, when you are a vulnerable teenager, it makes life change. It’s tricky, but then it teaches me to get used to it, everyone has opinions.

“But at the time I thought it was very difficult.”

Reebok Sports Bra uses a gel to change the support as you move

Reebok is launching a new sports bra that can be relaxed or tightened according to the wearer’s movements. It’s called PureMove, and as the Fast Company reports, the technology it uses has been incorporated into bulletproof vests and NASA spacesuits.

The development of the bra began three years ago when Reebok designer Danielle Witek encountered a gelatinous substance called Shear Thickening Fluid when reading the research journal. Developed by scientists at the University of Delaware in 2005, the substance is more like a liquid when it moves slowly, and more like a solid when it moves at a higher speed.

Witek lends a helping hand to the researchers, and Reebok created the Motion Sense Technology fabric, which incorporates dynamic liquids into the textile. The idea is that when the wearer is performing an activity, such as running or high-intensity interval training, they want more active support, the bra will harden and provide more compression. However, when they participate in a less active activity, such as during yoga or just after completing an exercise, the bra will relax and loosen. In this way, a single bra can be used for a variety of activities, providing a comfortable balance of comfort and support for whatever the wearer does.

Nike also took on this issue and announced its Motion Adapt Bra earlier this year. Like the Reebok version, it adjusts its support according to the movement, the foam and polymer blends stretch inside at rest and harden when an impact is sensed.

Only time will tell the user whether they agree with Reebok’s bra to solve its design problems, but Fast Company’s Elizabeth Segran tested it during high-intensity and cool training and was satisfied with its performance. “The best thing about bras is that I didn’t notice it at all,” she wrote. “When I was hanging out in the gym, I didn’t feel suffocated. When I ran around, I didn’t feel that I didn’t get support.”

Reebok said that if customers respond well to the new bra, it would consider adding new technology to other garments. “For designers, finding this material is so exciting because it unlocks a lot of possibilities,” Witek told Fast Company. “We can now look at every piece of clothing we make and think about how to add another layer of adaptability to it.”