Online bra startup Harper Wilde raised $2 million in the seed round

Harper Wilde has raised $2 million in funding and is led by venture capital firm CRV, which tells TechCrunch that it is happy not only to build its own workforce, but to further develop its mission of providing comfort and empowerment bras to women across the country.

Graduate school friends Jenna Kerner and Jane Fisher jointly launched Harper Wilde in 2017 to address the fact that buying bras is very bad. From local malls to expensive online retailers, Kner and Fisher are uncomfortable and overly sexy bras about their frustration and disillusionment.

“We make all these friends, colleagues and family members incredible women who are undergoing surgery, attending board meetings, or fighting in court cases, and wearing these terrible bras under them,” Kerner passed The phone told TechCrunch. “We really [hope] help empower these women.”

Kerner and Fisher surveyed more than a hundred women to find what they wanted in the bra and created Harper Wilde to try and offer it.

“We just listened over and over again, this is really not about bras,” Kenna said. “There are thousands of bras there. It’s about sorting all of them, how expensive they are and how condescending the in-store experience is.”

Unlike other popular online lingerie stores, Harper Wilde does not offer dozens of styles or is wrapped in lace or a small bow. Instead, it focuses on providing carefree bras in a variety of sizes and nude colors, designed for everyday hard work and women’s success, with $35 per bra (breast prices ranging from $9.99 for retailers) In Victoria’s secret, the fruit of the loom has been as high as $69.50. )

To give customers access to these choices in an accessible manner and avoid an overwhelming locker room experience, Harper Wilde took a card from Warby Parker’s script and offered a free trial of three bra options for free. Return.

Since its launch a year ago, Harper Wilde has grown at a monthly rate of 20%, and the founders say they are not only excited about Harper Wilde’s collection and employee growth, but also by giving back to the female community. It’s LiftUpTheLadies initiative.

The company works with The Girl Project to help promote education in more than 120 countries and is committed to ensuring a sustainable supply chain for products manufactured by women overseas.

“When you tell women that you want to take the BS out of the bra shopping, this is one thing, but when you say that we represent women empowering it is a completely different level, which is why we do it,” Kerner said. . “People’s eyes are bright, they [say] a time is important to it. They are happy to see a bra company not only representative love.”

Subasic: I don’t want to give up

Danijel Subasic embodies Sochi’s heroism. The Croatian goalkeeper entered the quarter-finals of the FIFA World Cup and knocked on the door, intensifying the game against Russia, playing in a painful rather than the end, and making a wonderful interception from a compact angle. Preventing the host from winning in the second half of the stoppage time and saving a penalty to help his country win the gun battle.

This made Croatia the second team to win back-to-back relationships in the history of the game – after the 1990 Argentina, they repelled three penalty points in 16 rounds when they eliminated Denmark. This makes 33 years – only a third person can save four times in the World Cup’s shootout, which is comparable to the record shared by Harald Schumacher and Sergio Gucciceva.

It also highlights why many people think that Subasic played against Nigeria and a Messi-led Argentina in the group stage twice, being the pioneer of Adidas Golden Gloves.

“I started warming up before the kickoff and I felt the pain in my muscles,” Subasic explained to after the thriller at Fisht Stadium. “My physiotherapist massaged my leg and saw that I could play.

“Later, I felt pain again, but I didn’t want to give up. I know that the coach needs another substitute. During the break, the masseur did some quick work, just like a Formula 1 car after a pit stop, I and the new car. It’s just as good.

“This is a long season, but you have participated in the World Cup semi-final once in your life, and now there is no sense of giving up.”

Croatia’s opponent in Moscow is England, and Subasic is preparing for the game.

“There are great players in England – they are a great team,” he said. “They have a lot of young people, but they are really great, they are very fast, they are playing in a great club. This is for us. It will be another very tough game, a great game challenge.

“We don’t care about our competition or who is the most popular game. The important thing is that we do our best on the court. Do our best to end its ending.”

The Croatian team featured Zvonimir Boban, Robert Prosinecki and Davor Suker. In 1998, the French team won the world championship, leading the host, and then trailing 2-1 in the semi-finals. The Monaco was selected as the best goalkeeper in Ligue 1 in the 2016/17 season and he decided to let Vatreni fall into the same stage again.

“Some of my personal life goals are to participate in the World Cup, especially in the game. I am trying to reach this level in the club, now I enjoy it. Let this story continue!”

HOTTEST bikini trend in 2018: from side swimwear to EXTREME tailored style

This year, many weird swimwear trends have shaken the fashion world.

Whether it’s a “reversed” bikini or a low-cut swimwear, this summer has a style that suits everyone.

To celebrate today’s International Bikini Day, the Daily Star has reviewed the most exciting look of 2018.

Will you wear these bravely?

Pretty Little Thing is picking up many different color sideboob costumes.

From pink to bright red and classic white, bikini babes come in a variety of looks.

Don’t worry about destroying the bank, because the price of popular clothing websites starts at £18.

The body-confident babes will be swayed by Agent Provocateur.

Their bikinis have triangular gaps and no imagination.

Is this probably the hottest swimwear trend in 2018?

Oh, Polly is selling the smallest bikini we have ever seen.

This 30-pound two-piece top features a mini-triangle design and a double-layered fabric that prevents the swimsuit from seeing through.

Although the piece completely covers the intimate area, there is almost no cover on the back, as the bottom is in thong style.

This is definitely the latest sexy craze against the fashion world.

The underboob style is characterized by extreme cuts and almost no imagination.

If this bikini is in your alley, oh Polly is fl fl fl swim swim swim swim.

Agent Provocateur has released a consumer that contains many eye-catching slashes.

The luxury retailer is selling swimsuits tailored in different positions on the bikini.

It exposes the skin in areas that enhance your body and draws the direct eye onto your curves.

“Upside down bikini” is taking over Instagram, this trend is an NSFW

Now that heat is already there, nothing is better than a leisurely summer in a swimsuit. However, if you are tired of your everyday bikini, but don’t necessarily want to buy a new suit, just turn to Instagram for the latest trends: upside down bikinis.

While it seems that Instagram is primarily concerned with beauty and hairstyle trends, such as the Harry Potter fans’ Butterbeer hairstyle trends or the trend of all modern hippie tie-dye hairstyles, the upside down bikini seems to be the summer trend for everyone to jump up.

At first glance, this is not a bad idea. We are all recycling and reusing the items we own to reduce waste, which is the perfect way to use swimwear. It completely reshapes the look of the bikini without having to spend a penny.

Obviously, if you want to follow this trend, it will depend on the bikini you have, because some look really good, while others are a bit nervous. Either way, we appreciate creativity.

This trend has become popular in Europe, and it seems to be a trickle in the United States. There is even an Instagram account dedicated to sharing and posting photos of people involved in this bikini reversal. The social media account is properly named Upsidedownbikini_official.

However, although it looks great, we don’t recommend water sports unless you don’t mind losing the possibility of the top.

Although this is a trend that is easy to copy, not everyone has this summer look.

Suspicion is understandable.

It seems that this may be a trend that varies from person to person, and swimsuits and swimsuits will vary. But if you want to try it, we hope that you will succeed.