The breast is back. If you were Rihanna. Or in 40

Ladies, you can breathe a little!
In fact, you may want to start just breathing, and now, you can open bandages, tape, unlock corset style bra and free your arms from a sports corset style bra sized little bond.

We know this is true because the New York post – published by Rupert Murdoch – owns it and announces it.
The newspaper reported that Rihanna, in an event last week, was dangerously out of her big red dress, marking the official return of the breasts.
For those we do not know our “wives” – a word, frankly, the description of the female anatomy Trump seems poetic – once gone, it goes on to explain that “supermodels such as Kendall Jenna and Bella Hadid of the lively small chest has the highest rule”, in recent times.
The ban on large breasts abolishes the extension to the the Atlantic side. “Curve your passion: a big bounce in the chest,” reported the sun, another Murdoch’s title this week.
This seems to be good news for the average Irish woman. The bra size is 34C. But don’t think that means you can manipulate your wife in any old group, need signs and Spencer Gh and finish it. Oh, and the first thing to do is improve. (keep in mind that women do not have part of female anatomy, and can not benefit from the cooked in a marketing department expert in our application, feel bad about our body.) Consider strengthening them with “push up bras, sliced chicken, clever makeup” or “glitterboobs”, appeared in the Glastonbury proposal.
News, chest has come back from exile, twitter ignited mixed relief and confusion.
The abolition of the ban on breasts may not be a story of the sun breaking, the New York post has nothing to do with those months that guarded all mammary glands earlier this year.
“Looking at their breasts can boost men’s longevity,” “go to the headlines.”.
“It may seem like an inconvenience, or invasion of privacy, and many women are staring at the chest, causing a positive attitude toward men,” said the report. The science behind this is that 2012 of studies show that positive thinking can help people control their coronary heart disease, while the sun will be ancient formulations of research, “people + positive thinking = fool.””.
But put your chest from the box in the attic, where all foot spa in your shoe, jeans and fairy tree lights – and play their recent elderly men, etc.! Because in the London Times, Saturday edition, another Murdoch (if you find a trend here to raise your hand), it appears, not all back of the chest.
Only those belonging to the next 40: cut out at the age of 40, Sam Leith reported in a helpful article, “do nothing to say wear, if you exceed 40: age limit test.””.
“Obviously, it depends on the chest, they support, but usually you want to avoid a huge fold, fake tan, cantilever tilt, will change, nephew and niece, family pets will disappear,” he added instructions, quipped: “this woman too”.
So you have a woman. Having breasts is good if you are Rihanna; if you are 50 years old, Salma Hayek doesn’t have so much (who, according to the same article, should also reserve yourself a reasonable short hair now)
And, of course, we can decide that we’ve had enough of this sexism, age discrimination, reductionism. We can stop taking part in maintaining our behavior and voting with our bodies and simple choices with our wallets. We can bypass any export orders concerning the release of the latest salary gap is our own fault, because we are not ambitious enough or because we have the courage to pregnancy; or age, we must abandon tight jeans or fracture; or whether we need our small labium dressing; or we often need to luminiser we (I hope I have vulva say, but this is one thing: Google “perfect V”).
We can loudly, and often need, refuse to suggest that everything from being raped is less controlled on the Internet, and that it is our fault for a young man to die. The only perfect body we can accept is the one that keeps you alive. We can decide to hug, whether those bodies make us feel good, the lady’s lumps and all. Chest back! They’re crazier.

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Female fans had to show their bras in front of men in security checks

At the tournament, orders them to raise their tops and show off their bras, and they line up to get into the match for the female fans.
Supporters of Grimsby say they suffered an invasion of privacy during the visit to the stadium weekend.
Awkward women claimed that female waitresses asked whether they could sense their corset style bra at the airport security check sky before betting on Saturday’s League game.
Supporters also say that at least one young man, a child of age five, is obviously restless.
Jon Wood, a trusted supporter of Grimsby’s sailors chairman, lashed out at an open letter to the so-called treatment team club.
He wrote: “some female supporters were put on their bras, housekeeper entered the stadium.
The decision, in front of other supporters of the queue, including men and butlers, is a violation of privacy.
“Female supporters also because we come into contact with their waitresses ask them whether they feel their bra, if they confirm, they need.”.
“The fans are uncomfortable when they say they will” really do, not ‘they”reluctantly “to the ground.”.
This bill will effectively constitute sexual assault, and these types of searches are illegal.
Fans of the town of Grimsby said they were also asked by the waitress if they could “feel” that they were trying to enter Steve Niki’s FC’s two weekend underwear at the stadium.
Ladies traveling abroad are no longer allowed to wear bras, underwear can trigger cable, because sensitive airport metal detectors, security guards asked to search.
But some 70 year old fans said they were surprised that Saturday’s low fixture was subject to airport security.
Hertfordshire club now has been inundated with complaints in an internal investigation.
Steve Niki, general manager of Bob Makin, said: “we have been flooded with letters received on the phone and in writing.”.
“There are a lot of complaints and allegations that we must take seriously.”. Many of them.
“We are investigating and will be writing a formal response to the question. There will be no further comment until the investigation has been completed.”
Jon Wood, a member of the Grimsby mariners trust, chairman of the fan community, represented more than 3000 Grimsby fans very angry to deal with.
He said in an open letter to the team’s Club: “some women supporters were put on their bras and housekeeper entered the stadium.
“This decision – before the other supporters of the queue, including men and butlers – is a violation of privacy.
“Female supporters also contacted our country because they were asked by the stewardess whether they felt their bra, if they confirmed they needed it.”.
“This action will effectively constitute sexual assault, and these types of searches are illegal.”.”
Supporters say the housekeeper searched the children for at least five years with at least one apparent uneasiness, supporters say. Items included include a bottle of hand sanitizer, contact lens solution, cough syrup and medication.
Paul Savage, the sailor’s trust, vice president, said: “if you don’t see it with your eyes, you can hardly believe it happened.”.
“This is a police search for me. The same search. You’ll get a detention room on a Friday night.
As a football fan, there seems to be no reason to need to check a woman’s bra at all times, let alone a football match.

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Vitoria’s Secret trend in Bralette, insisted on pushing Push

In trying to enter the cool kids want these days, Vitoria veteran underwear secretly decided to stop trying to fashion, just stick to understand things and filling, and promote the bra wiring, something to the ability.

Competitors are pushing the front page at these times. Some shoppers love these wireless bra, usually without liner, because they have simple size, such as small, medium, large and super large, not the cup size, which can be more easily predicted for some things.
But even though the secrets of Vitoria are best done, it is clear that these fashion products have not been very successful, but have been rewarded in this regard. Ben Singer, Vitoria’s chief executive, said on a profit call this week that Bralettes would now be less than 5% of its portfolio.
On the contrary, it pushes things upward.
The singer said: “Bralettes up and down trends, we will have them.”.” “But we make the best bras. Anyone can make a front page.”. We are paid for the building. ”

The singer pointed out that the company has a “cornerstone” push up bras business, although they try daring things, but now find there are a lot of sexy “, pointed out that” fashion is the way forward in building a bra. ”
“I think anyone can do something bold. It’s a time to come and will do it again,” Singer said. “But for us, we are the best constructed.”.
Try something new
Vitoria’s Secret parent, L Brands, has launched a series of changes over the past few years aimed at increasing sales and maintaining customer returns.
Among these initiatives: sell more sports bras, get rid of swimsuit categories, and try to reduce dependence on their print catalogs. Last fall, the company also announced that it would rid itself of “forever free underwear” coupons.
Meanwhile, Vitoria’s secrets face new competitors like Amazon, which reportedly is interested in expanding its own clothing brands to include women’s clothing.
The brand also feels the pressure of the recent spate of lingerie start-ups, many of which offer subscription styles and promise to provide more accurate sizes.

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Fantasy moment breast enhancement? The statement attached to the bra gives a larger appearance

Split instantly… Thanks to a tight corset tie in the frontMany bras promise to “push” your assets and, with your help, give you a fuller chest.
With pads and sometimes even colloids.But, if your clothes are low cut, the waist is a little small, or basicallyExcept for t-shirts.
A new bra promises to change, giving you an “instant breast lift” without straps,Heavy back or heavy cushioning.Created by the British online retailer beeauty box, it is known as Velcro on the pushBra。
It’s only in the cup two bar, connected by a corset like a ropeEnhanced creation, support, and fragmentation.Just stick to it and tighten the strings! It might look like you’ve had a cupSize。
A video model using bras has been viral in Instagram, which proves a lot of womenInterested in the concept.
In the video, a woman’s face, you can’t see, tightens the cord on the bra.An increase in the appearance of her breasts is great.
The clip has been browsed more than 16000 times since it uploaded the brand.However, there are disadvantages of the product. Only in cup size, B, C,D,This is a little woman.
Like any other bra on a bra, it doesn’t last long.
It can be affected by sweat and heat.But if you want to try it, the price of this bra is 16 pounds (26 Australian dollars, 20 dollars), and it can also be shipped.Whole world。

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Can a corset style bra Be Feminist?

This is a short explanation by Miuccia Prada for her collection of autumn.A rich corset; the runway she sends off. Most of the similar plastic support is

In almost all performances, from pea coats to brocade nightsFull dress。 The corset style bra was summed up by her intentions. After all, what clothing?

The history of women’s clothing – restrictions and liberation – moreWhat about a simpler corset?As the hands cross waist in the middle of the nineteenth Century’s heyday, the corset has beeVisual shorthand on behalf of a woman; in fact, it can not be divorcedThe idealization of women’s bodies and the politics around them. NoThe erotic problem of corset emphasizes the chest and hips, thereforeStress the traditional fertile female constitution. For many, lessThe waist continues to reflect the feminine reduction, and is limited to Wah WahSummary。

However, it is a trend for today’s women in tight clothes, both in fashionOr further down, the market affected Kardashian “waist division”, “restrictions.”,Or release? Conforming to the masculine ideal of women or trying their own

What about self and sex? Interestingly, the corset, and all of itThe role of women is even more malleable now that the historical burden has reappeared,Changes and challenges than ever before. Can corset style bra be female?With many tailoring customs, when trying to understand what their current recovery isBetter get it back first. In twentieth Century, it went through two great brasAnd lasting rejuvenation in the 40s and 1980s of the last century. The two opposing ends. thisFirst of all, Christian Dior’s “new face” 1947, an ironic nickname,

Silhouette takings have disdain in women’s tightsEdward era. Dior’s corset is light construction, but their nickname,

“Waspies,” emphasizes the goal of pinching a woman’s waist and waist like tiny.Read on to the main storyDior built a strongly conservative view of women, despite fashion.Historically there is a saying that women are abandoned by homosexuality and trapped in the reality of Dior.More tear. In the United States, a group of women make up a small club below the knee.Protest Dior’s bulky skirt (some include 130 feet of cloth). Postwar

The European corset and skirt, the double limitations of the waist, are impracticalShow wealth and idleness. Women in new clothes don’t need work, and…As a matter of fact, it’s impossible to dress. Silhouette enhances women’s traditional ideas.Not as a worker, but as a mother, which is inconsistent with a large number of women.Work in factories, or driving ambulances and buses, contributed to the war.Dior brought them home. Therefore, bras symbolize inequality-Society and sex.

Such an effect, of course, is subconscious. Dior is the pursuit of a visual effect, no!

One of sociology. But the two men were entangled together. Clothing, after the event, generalIs assumed to be a symbol of patriarchal society, perhaps due toIn fact, in 1675, Louis Xiv founded an association of seamstress to doWomen’s clothes, except for riding habits and tight fitting bras, are made solely byMan. The former is hardly the only sign of women’s pursuit of freedom100 years later, many Marie Antoinette scorched by the flames in a riding in breeches,Tried to break free from the Queen’s life restrictions.

The French court, which the latter generalizes to women, is figuratively represented asLiterally. The corset, forged man, formed a silhouette of a woman.A current recovery could be short-lived. This is highly unlikelyBecome an important part of a woman’s wardrobe, for example, in 1892, when

Helen Gilbert Ecob, a dress reformer, claimed that American women bought 60000000 brasEvery year. (her own bias may exaggerate the number.).

An important part of fashion. Instead of reinventing silhouettes like Dior, designersToday seems to be just the visual component with corset, such as bras-Carle de la Chanel’s style lace, criss cross, jacketClothing worn around the waist or boots on the ankle. Some people use it for refiningSilhouettes, such as leather, bustiers and broadband, are artfully outlinedJonathan Anderson Loewe dress waist. They’re not panting for remodelingBody.

However, these styles reflect a drawn out culture, fixed and intoxicated,Apparently artificial silhouettes. Let Instagram curve that one, that kind of natureNot at all

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Don’t tell me conical bras are back in fashion

My mother always asked, ‘if they jump off a cliff, would you?’ And the answer is invariably yes. I’m a sheep, I admit it. And, it seems I’m not the only one as there is a contentious trend spreading like wildfire, burning bridges and sweeping up Instagram influencers in its wake. Officially, the brand behind the trend, Oresund Iris, like to call it a structured corset, I, however, am inclined to name it a ‘boob shelf’. It’s an anti-bra, a boob-less corset, an accessory for your t-shirt you never knew you needed. As bizarre as it is some of the trendy elite have been spinning it into a wardrobe staple. Thoughts?

One designer. Just one designer showed 1950s-inspired torpedo bras under some pieces. That does not a trend make. And it certainly doesn’t signal an era-shifting concept of the female form. After all, Madonna famously wore cone bustiers by Jean Paul Gaultier circa 1990, but we didn’t then see women walking down the street in them.

The designer in question here, Stella McCartney, presented conical bras under sheer tops or cone-shaped constructions sewn into knit tops, dresses and jumpsuits for her autumn-winter 2017 collection at Paris Fashion Week last month. If you can stomach intellectualising fashion, McCartney was making a statement about female empowerment and femininity. It would be tricky to draw extra attention to that part of your body and feel empowered, but we welcome you to try.

Lingerie brand What Katie Did not only offers a vast selection of bullet bras , it also provides a fitting guide. Find similar items at such sites as and Start with the less dramatic cones then work your way up, if desired.

For something a little bit more up-to-date, try a gorgeous Fleur du Mal bullet bra in rose-pink or black silk satin, or black sheer tulle with stitched satin cups . Matching thong or hiphugger undies and garter belt are a must. It will take more than that, though, to make you look like Marilyn Monroe.

If I didn’t know better, I would say Olivia Perez (aka Bella Hadid’s BFF and founder of Friend of a Friend) was wearing space age vintage Pierre Cardin from the 60s. But, I do, and she’s actually modelling Oresund Iris’ boobless bra in white with a Misha Nonoo skirt and Dear Frances boots.

Sami Miro has not been cast in Stranger Things, but her outfit is straight-up upside down and back-to-front. For starters, is she wearing that Honda top the right way? Somehow, against all odds, she’s making it work.

Proof that this trend is not just for the fried egg-chested. Pulling an ironic move, Emily Ratajkowski showed feminists do wear corsets (even if its over, not under their clothes).

I don’t recommend wearing flip-flops in big cities at all. Full stop. It results in unsightly dirt on one’s toes and heels and it exposes one’s hooves to urban debris, such as broken glass, doggie doo-doo and Hong Kong’s mystery dripping liquids, not to mention the wrath of vengeful cart drivers.

That aside, of course I can recommend alternatives to Havaianas, the popular Brazilian flip-flops, but none that provide quite so many interesting variations. New to the market is Pagoda (, whose flip-flops cost HK$250 per pair and are made with durable velvet, EVA (ethylenevinyl acetate) midsoles that promise to mould to one ’s foot, and rubber soles. Inspired by slippers found on a visit to Myanmar, they are
also splash- and stain-resistant but not made for splashing in the waves. Launched in 2009, Tkees remains a chic, relatively underexposed alternative in cowhide leather with rubber soles (HK$388 and up; The line has expanded to include rubber and EVA foam models in the same sleek design.

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Ladies! Here Is How Wearing A Bra Can Harm Your Health!

Bra – one of the most essential parts of a lady’s closet, is something that most women would own and use, right? Well, did you know that wearing a bra could be harming your health?

Now, most women, start using bras anytime between the ages of 10-14, when they begin to develop breasts, at the onset of puberty.

From that age on, they will have to wear it throughout their lives! So, obviously, as bras are an essential need for the women, over the years, they have been seen mostly as a fashion accessory that can help women make a style statement!

However, the actual function of a bra is to provide support to a woman’s breasts, and make then look firmer and perkier, through her clothes.

Every bride wants to look and feel her best on her wedding day, from finding a super- flattering wedding dress to perfecting her hair and makeup with a trial (or two!). For many brides, that also means finding the best smoothing, supportive shapewear to make her wedding dress fit and fall properly and flaunt her figure. But while shapewear may make you look your best, those suck-it-in garments are not always so comfortable. If “beauty is pain” is a mantra you have no desire to adhere to (or you just want to be able to eat your wedding dinner comfortably!), do you have to wear shapewear under your wedding dress? Here’s what our experts have to say.

Shapewear is 100% optional, on your wedding day as well as any other day of your life. If you love how it makes you look and feel, go for it! But if the thought of squeezing into something constricting beneath your already structured, boned, zipped, and buttoned gown makes you shudder, skip it! The smile on your face will be much more genuine if you’re comfortable in — and under — your dress.

When you’re trying on dresses, keep your undergarment opinions in mind. Let your consultant know if you’ll be skipping the Spanx so she can help you find a style of dress that will look fabulous on your body no matter what. We love the way gowns with fuller skirts allow you to wear whatever underwear you’d like. Bring on the cozy cotton! And if you have a bustline that needs some support, either look for silhouettes that allow you to wear a bra or consider styles that have boning and structure built in.During your fittings, your seamstress will want to make sure you have the underwear
you’ll be wearing on your wedding day. Consider shopping for a few different styles in case what you thought was seamless and no-show is actually visible beneath your gown. If the dress you fell in love with didn’t have enough structure or support already included in the design, your seamstress can help you add cups (or even sew in a strapless bra!) and adjust the seams and fabric so they are as flattering as possible.

Then, instead of bracing yourself for the moment you’ll have to shimmy into your shapewear on your wedding day, revel in the fact that you won’t have to peel it off at the end of the night!

But lately, bras are becoming more and more fashionable, making us question their purpose. Did you know there are a few ways in which wearing a bra, for prolonged hours can harm your health?

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Why Women Are Making Their Own Brass is still going strong

Raise your hand if your bra is the first thing you want to take off when you get home. That’s probably because some 75 percent of women are wearing the wrong bra sizeand are feeling the effects—whether suffering from back pain or considering wholly unnecessary breast reduction surgery—or aresimply frustrated with limited, unattractive design options in their size. Granted, we’ve come a long way. Before 1889, when French designer Herminie Cadolle introduced the concept of shoulder straps and invented the modern bra, women had to rely on the cumbersome corset for breast support. Madame Cadolle’s soutien-gorge changed all that forever. In her day, she outfitted clients from Mata Hari to Wallis Simpson; 125 years later, her business is still going strong.

We’ve come quite a long way with what we wear — or don’t wear *wink wink* — in the bedroom. From corsets to teddies to bralettes, this is the history of women’s lingerie:

The bell-shaped hoop skirt became vogue in the early 1700s in France and was considered quite a scandal. Contemporary conservatives of the time thought they were a display of vanity and therefore sexuality – especially since it was thought the hoop skirt originated from hiding unwanted pregnancies.

Hoop skirts, however, prevailed throughout the century and towards the mid to late 1700s, became so wide and uncomfortable that they were condemned by published pamphlets in England as being a public nuisance.

In the mid- to late 1800s, women’s fashion channeled its inner Kim K and put more of an emphasis on the backside, adding rear bustles to outfits.

And the OG waist trainers were corsets, which were used to thin out and one’s shape waist. These garments would be set so tight that it wasn’t uncommon for it them to cause fainting o,r, in extreme cases, broken ribs.

These days there’s a new movement afoot, with young, fashion-loving women getting hooked on the idea of having custom bras made or investing not just money but time learning to sew their own. Some are chasing that perfect fit; others are addressing a unique situation, whether maternity, nursing, or mastectomy. “Not many options exist in the market for high-quality bras that fit, flatter, and feel amazing,” says Ruhee Rajan, who hosts Cupperware parties for her business, Rubies Bras. She’s not talking about custom-fitted bras, “where you go into a specialty store and they alter a ready- to-wear bra for you, but a true made-to-measure bespoke bra,” she explains.

“It becomes like a girls’ night,” Rajan says of the parties she hosts at her apartment. Wine and cheese accompany her informal presentations, covering everything from what to look for when bra shopping to, most important, how to wear a bra, because, as she says, many women simply aren’t doing it right. (One tip: Stoop and scoop.) As Rajan points out, there is already a booming market for custom suits and shoes (and for good reason), so why not custom bras? Guests are invited to order her own design, what she likes to call “the Cadillac of bras, made to perfectly fit and flatter your body,
using only the best (and prettiest) fabrics so that your bra lasts you years, not months, if washed properly.”

And for those who are truly serious about DIY bra-making, well, welcome to boob camp. Women (and some men) come from all over the world to Beverly Johnson’s industrial Canadian city of Hamilton, Ontario, to take her bra-making classes, held in the back room of her Bra-Makers Supply store, past long rows of colorful stretch fabrics and other accoutrements. The classes are not for sewing novices. “You’re not learning to sew. You’re learning to sew a bra,” says Johnson, a thoughtful, witty, purple-haired 60-something who has become known as custom bra making’s “fairy boob mother.”Johnson offers two tiers of sewing instruction. Her two-day course is no frills. Literally. It’s about learning the basics. “A basic white that fits is sexier than a sexy black bra that doesn’t,” is one of Johnson’s mantras in a crash series of workshops that consists of a fitting; pattern making; and the students sewing, tweaking, and altering the finished product until it’s just right. Along with the bra students will make during the course, they take home a personalized pattern and the skills to make more. Her more intensive five-day boob camp does all that and guides students through frills and flourishes, too. Details are all important. Tweaking a custom bra is “much like how an optometrist measures each eye,” says Johnson.

As to the question of why so many women complain about fit, Johnson explains that when bras are only determined by cup size and band size it’s little wonder that few fit right: “Cup size doesn’t really tell you anything. All that cup size refers to is the amount of projection from the chest wall. If your breast sticks out four inches from your chest wall, you’re a D cup; two inches you’re a B cup, because every inch is a cup size. But if you’ve got a tiny rib cage and a bigger bust, then there can be spillage.

With a custom bra, though, “you might not have 20 in your drawer. You have three or four that really fit you well. The more people are making custom bras or altering bras to fit, the more the average woman realizes they are a thing to be appreciated and not something that’s frivolous,” says Johnson. When she hears a student say after trying on her finished product, “OMG. I don’t even feel like I’m wearing a bra,” that’s a pass with flying colors. For those who can’t make it to Ontario, she offers online tutorials at

In the early aughts, Moulin Rouge was released along with the new version of “Lady Marmalade,” sung by Christina Aguilera, Lil’ Kim, Mya, and Pink. In the song’s music video and in various performances of their rendition, the women wore lingerie and corsets. Obviously they made a nod to the film, but they also used their corsets as empowering symbols of their sexuality.

Although many of us don’t wear corsets, I think it’s encouraging to know that they’ve been reclaimed by many women who feel empowered and proud of their sexuality. You might find a corset super restrictive, and feel more confident in an unlined bra, no bra, or boxer style shorts. The point is, there arguably isn’t as much pressure for women to wear certain types of underwear in order to fit in with society’s beauty ideals. And that’s a great thing.

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Not All corset style bras Are Created Equal


I’m paraphrasing here but it is true; not all breasts are created equal. And I’m not just talking from one person to the next. Even our own twin sets are not always twins, with one typically larger than the other.

Our breasts are wonderfully unique to each of us, so why is it then that our bras are so uniform?

Every day we are shown the perfect way to holster our breasts and, even depending on our outfits, sizes, style, the cycles of the moon, they all seem to say the same thing – lift up and out.

If we’re supposed to be thinking in a body positive way when looking at ourselves in a bra, how can we also be worrying about whether or not our breasts are front and centre?

It’s counter-productive. We are constantly reading about how no two breasts are the same and how every person’s body is beautiful, but this message seems to get lost when it comes to bras.

While the majority of bras do promote the ‘lift upwards and forwards’ effect on your bust, this doesn’t mean that it is the be-all-and-end-all of how your boobs can look.

And even if they do, why not? They’re your breasts after all – wear them however you want.

he first thing to know about sports and breasts is this: women have always participated in athletics, bra or no bra. In ancient Rome, women bound their breasts with cloth and leather. Pottery and mosaics from the fourth and fifth centuries show female athletes wearing bikini-like uniforms.

In the Victorian era, women turned to corsets to keep their breasts from moving too much. Those competing at Wimbledon in 1887 returned to their dressing rooms in between matches to “unhitch their bloody corsets,” having been “repeatedly stabbed by the metal and whale bone stays of the cumbersome garments” as they played.

By 1911, women got a “sports corset” with flexible material, and thanks to the 1914 tango craze, someone even invented a dancing corset. But it wasn’t until the 1920s that bras started to replace corsets in the United States, and while brassieres designed for athletic purposes were patented as early as 1906, they simply never caught on.

Finally, in 1977 — the same year Victoria’s Secret was founded — the sports bra as we know it was invented by Lisa Lindahl and Polly Smith, with the help of designer and runner Hinda Miller. That first sports bra was simply two jockstraps sewn together. It wasn’t just that jockstraps were the right size, they were also the right idea. “We said, what we really need to do is what men have been doing: pull everything close to the body,” Miller later told researchers. They called this new bra the Jockbra, but quickly changed it to Jogbra after store owners in South Carolina deemed the name

During its first year on the market, Jogbra moved 25,000 units. Two decades later, in 1998, the sports bra industry sold $412 million worth of product. A 2002 study estimated that sports bras accounted for about 6 percent of the then-$4.5 billion bra market. Today, the bra market is worth about $15 billion. Factor in that female participation in sports is increasing every year and athleisure appears to be here to stay, and it’s no
wonder that from Lululemon to Under Armour to Victoria’s Secret, brands are turning their attention to sports bras.

We can be so body positive about the rest of our bodies, it is time to give our breasts the same treatment.

Be proud, be confident, but most of all, be comfortable! Think about it, there wouldn’t be so many memes depicting the release of a bra at the end of a day if there wasn’t a grain of truth to it.

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The Best High-Impact Sports Bras

Chances are when you dump your gym bag into the laundry, you don’t think too much about its contents. There are a couple of sweaty gym socks in there, a cute racerback top, leggings that have seen better days — but what about the sports bra? The history of the sports bra is an interesting one, where strapped-in boobs signaled a rise in equality, which is surprising when you think back to the bra burning days of the ’70s. But as it hits its 40th anniversary this year, it’s impossible to overlook how closely linked it was to women muscling their way into locker rooms and earning their spot on sports fields.

But the rise of ponytails on fields and courts didn’t happen because of a natural evolution; there wasn’t a women’s league boom in that era because girls decided they were no longer content taking Home Ec classes and waving team flags from the bleachers. There were specific social forces at play that lead to them joining teams en masse, and requiring the bra to show up in their underwear drawers. In honor of its birthday, ahead
is the fascinatingly feminist history of the sports bra, and the very real struggle it went through to get into our hampers.

When you finally find the best high-impact sports bra you’ve ever come across, oh boy, will you know it. The difference between your average everyday sports bra and one designed to support you through rigorous activity is extraordinary.

Before you shop for high-impact sports bras, it helps to know which features you should keep in mind and some of the common mistakes many of us make when choosing these bras.

First, one of the most common sports bra mistakes is sporting a smaller cup or larger band than we need. As a result, your breasts are not being fully supported as you run, jump, and kick butt in the gym, and you might even end your workout feeling a little achy on top. Make sure to check your measurements and compare them to each brands size chart to find the perfect fitting bra.

Another feature to consider, especially if your cups size is a C or larger, is an encapsulated sports bra. It works to protect each breast individually, as opposed to traditional compression bras which treat two breasts as one. Because the encapsulated styles protect each breast separately, it’s able to prevent the crossover movement which can damage your Cooper’s Ligaments.

Once you’ve found the right size and style to support you through your workout, there are tons of other features you can benefit from, like moisture-wicking, anti-chafing, and breathable fabrics. No matter what you are looking for, these are 12 of the best high-impact sports bras worth checking out.

Women have been cinched, pinched, and strapped into bras for hundreds of years, so it’s a little surprising they only had the sports bra for a mere 40.

But before they even joined a field or a pitch, they had to tackle the deep social stigma of letting their bra straps show, making it that much harder for women to go outside and sweat it out. “Before you stepped outside, you first had to figure out tops that would hide the straps — the bra you used to workout was a piece of intimate apparel that was never to be seen out in public,” LaJean Lawson, Ph.D., Sports Bra Science and Marketing Consultant to Champion Athleticwear, shares with Bustle. Once you found a way to tuck your straps, you then had to find a manner to join the team — which
was easier said than done.

Take the All-American Girls Baseball League in the ’40s for example. It was started during Wold War II to replace Major League Baseball, which was cancelled since most of the batters were off fighting the war. But even though the players had a peak of 900 thousand people attending their games, it still ended in ’54 as interest in girls playing ball declined to nearly nothing after the men came home. Then in 1970, the Pacific Southwest Open was going to award the male tennis winner $12,500 and the female winner $1,500, putting a very literal value on a woman’s worth on the court. That wasn’t surprising, seeing how before Billie Jean King beat Bobby Riggs in the landmark 1973 tennis match dubbed “Battle of the Sexes,” Riggs was quoted as bragging “the best way to handle women is to keep them pregnant and barefoot.”

There’s nothing worse than having to adjust your sports bra during a workout because it ’s digging into your skin. This high-impact sports bra eliminates that problem with a thin, wireless cup design, wide and adjustable front-cushion straps, and a variety of sizes so you can finally find a bra that fits you perfectly. It has a mesh panel in the front and is made from moisture-wicking materials.

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