Madonna’s corset: a twentieth-century fashion icon

Sure you remember the famous “cone bra” (corset conical) that Madonna took in many of his concerts in the ’90s. Its creator was the French designer Jean-Paul Gaultier who was responsible for the costumes of the tour “Blonde Ambition”, and one of the milestones of that tour was the corset with pointed cones and gold.

DEJA VU. The word corset derives from the term “cors” which is the diminutive of body. In Ancient Greece and Rome it was used to lift the bust, tighten the waist and practice some sports. Catalina de Médici was the propeller. The noble banned women from having a wide waist at the Royal Court of France in 1550.

Sure you remember the famous “cone bra” (corset conical) that Madonna took in many of his concerts in the ’90s. Its creator was the French designer Jean-Paul Gaultier who was responsible for the costumes of the tour “Blonde Ambition”, and one of the milestones of that tour was the corset with pointed cones and gold.

DEJA VU. The word corset derives from the term “cors” which is the diminutive of body. In Ancient Greece and Rome it was used to lift the bust, tighten the waist and practice some sports. Catalina de Médici was the propeller. The noble banned women from having a wide waist at the Royal Court of France in 1550.

In the Renaissance, women abused the use of corsets. They used very small and tight to tune the waist to unhealthy measures.

At the end of the seventeenth century, they became more elaborate and were the fashion garment that women used in the most important social events. The hoop of the garment pushed the chest up to highlight the bust, making the woman become more curvaceous, as was the ideal of beauty at that time.

POLITICAL RETURN. “In the twentieth century, two factors converge: women become more active and feminists ask that they stop using corsets, posing equality in men and women in all areas, so fashion should not be an exception”, explains Laura Malpeli de Jordaan, image consultant and founder of the web www.styletto.com.ar.

He adds: “The aesthetics of the 20s and the Second World War helped the corset lose popularity and use, but in the 50’s, with the new look of Dior, the silhouette of narrow waist and skirt resurfaces with volume, for which the corset was used “.

But it was in the late 80’s, when this piece – originally created to be worn under clothes – detonated the exhibitionist fever. Known as “the enfant terrible of fashion”, Jean Paul Gaultier gave another meaning to the female silhouette, seen more as a sculpture free of taboos and even exposing it as an object of worship.

And in 1990 Gaultier found his perfect muse and designed the costumes for Madonna’s “Blonde Ambition” tour. One of the milestones of that tour was the corset with pointed cones and golden color. It was vintage lame from the 30s in a golden tone with the chest area pointed.

“The corset is oppressive only when it is carried out by obligation … when it strips of its initial function, it becomes a symbol of sexual liberation,” declared Madonna about the famous garment.
In 1992, the Frenchman replicated his creations for the MDNA Tour, and later two of the originals were auctioned off in London for the shocking amount of $ 42,000 and $ 77,000, respectively.

The duo Jean Paul and Madonna freed fashion and challenged customs. The result: the memory of the blonde contained by the sexy confection was tattooed in the story.

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