Bizarre new bra ‘prevents underboob sweat’ – and it has an extra benefit for breastfeeding mums

Every woman with big boobs has been there.

You get out the shower clean and fresh but as soon as you start drying your hair and getting ready the boob sweat begins.
Within ten minutes it sometimes feels like you actually need another shower.But thankfully there finally might be a solution in the form of a new style of bra.Admittedly, the Ta Ta Towel looks rather strange – and it’s far from a pretty lace number.

But it could be the end of one of the most annoying parts of our going out routines.

People are going crazy for the new bra – with many designs listed as sold out on the official social media pages.

Boob sweat, like chafing, puts a certain damper on summer fun for anyone unfortunate enough to suffer from this specific type of hell. It’s uncomfortable, it’s embarrassing and it’s not spoken about nearly enough.

Robertson wrote on her website that it’s also great for breastfeeding, in addition to absorbing sweat.

“The ultra-soft rayon liner was made with sensitive nipples in mind and also absorbs any breast milk that might leak out during feeding.”
Enter the Ta Ta Towel, a seemingly brilliant loungewear innovation that’s essentially a towel hammock for your breasts. It was created by Erin Robertson, who thought up the concept after sweating her way through getting ready for a first date in summertime Los Angeles without any air conditioning.

“While I was blow-drying my hair, I just kept thinking, ‘There HAS to be a better way to keep the beads of sweat from dripping down my stomach,’” she wrote on the brand’s website. “Sound familiar?”

Uh, yes. Like snap-button crotches on jumpsuits for easy bathroom access, this seems like something that should have been invented a long time ago.

There are products on the market that address the sweating issue, such as boob deodorant and sweat pads made to insert in a bra, for example. But there’s nothing quite as comfortable-looking ― or with a punchier name, for that matter ― than the Ta Ta Towel.

Pregnant women have also been praising the new bra, which cost $45 so around £35, saying it is good on sensitive nipples and absorbs leaking breast milk.

The woman behind the new design, Erin Robertson, came up with the idea after having a nightmare getting ready for a date.

Writing on her website, she says: “I tried everything. I tucked wash cloths under my breasts, I tried dumping baby powder all over me, I even put a t-shirt on and tucked it under my boobs.

“But the wash cloths looked ridiculous, the baby powder made me look more like dough, and the t-shirt was making me sweat even more. While I was blow-drying my hair.
Soon her prototype was ready and she started handing them out to her friends.They became a big hit and are now being sold online to people across the world.So goodbye sweaty boobs – you won’t be missed.

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